Influential Women Features Jennifer White: Trailblazing Leader in the Furniture Industry
Currently serving as the Operations Manager at Steinhafels Furniture, one of Wisconsin’s largest and most respected furniture retailers, Jennifer has proven herself to be an exceptional force in her field.
With over 15 years of dedicated experience, Jennifer has honed her expertise across all dimensions of furniture retail operations—from merchandising and showroom design to warehouse logistics and team development. Known for her unwavering commitment to process improvement, team leadership, and creating high-impact customer experiences, she played a pivotal role in co-developing the Operations Manager position at Steinhafels, continuously shaping its evolution and success within the organization.
Jennifer’s leadership style is characterized by passion, consistency, and clear communication. She has spearheaded major initiatives, including the launch of a stunning 110,000-square-foot showroom and managing a multi-million-dollar renovation while maintaining record-breaking sales performance. Her ability to lead large teams, execute high-impact projects, and mentor future leaders has established her as a trusted figure within her organization.
Possessing a background in interior design from Western Technical College, Jennifer brings a creative and customer-centric perspective to every aspect of her work—whether she is training new staff, planning visual displays, or hosting community events. Moreover, she has been instrumental in developing an Inclusion Committee within her company, collaborating with leaders from diverse geographical areas and departments to ensure that all employee-owners’ voices are heard and included in discussions, training, and communications.
Jennifer attributes her success to a strong educational foundation, a passion for mentoring others, and a steadfast commitment to continuous growth—both professionally and personally. Her creative outlets, including photography, hiking, reading, and art, further contribute to her well-rounded approach to leadership.
“The best career advice I have ever received is to begin to create valuable relationships early and work at them consistently,” Jennifer shares. “Stay curious, keep learning, and always be open to learning from those around you. I aim to learn at least three new things every day and share this knowledge with those around me to enhance their autonomy and increase our collective efficiency.”
For young women entering her industry, Jennifer advises, “Educate yourself every day, believe in your voice, and don’t be afraid to stand out—loud and proud! For all women: there is room for all of us! Be each other’s cheerleaders… It is not ‘me OR you’ – it is ‘me AND you!’”
As the furniture industry continues to face challenges such as the rapid evolution of technology and ever-changing customer expectations, Jennifer emphasizes the importance of innovation in sales and operations techniques. Her values—organization, discipline, humility, and self-reflection—are critical to her success as a leader and professional.
Learn more about Jennifer White:
Through her Influential Women profile, https://influentialwomen.com/connect/jennifer-white
Influential Women
Influential Women provides a platform where women from all backgrounds can connect, share their perspectives, and create content that empowers themselves and others. Through storytelling, thought leadership, and creative expression, Influential Women amplifies voices that inspire change.
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Influential Women
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